Until recently, only large advertising companies had been in the game of bicycle sharing. Now companies like The Collegiate Bicycle Company (CollegeBikes.com) and others have seen the benefits of bicycling and bike-sharing.
A good introduction into bike sharing is an article for CarBusters magazine (carbusters.org) written by Paul Demaio, founder MetroBike, LLC. The article comes via his blog at bike-sharing.blogspot.com.
The Bike-sharing Phenomenon- The History of Bike-sharing
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